Heavily requested. Accidentally iconic. Perfected at last.

We ordered over £100,000 worth of what we thought was the perfect tee.
It arrived 6 cm too short, the collar tighter than a headlock, and we genuinely thought it might collapse the company. We dropped it anyway - and somehow, you lot loved it.

Since then, the DMs haven’t stopped. “When’s it coming back?” So, we rebuilt it properly.

BOX V2 is the evolution - a box-fit crop with the perfect length (not a belly-top), updated thick rib neck that sits more comfortably than the original, while keeping its intentionally snug, ribbed collar for that premium shape and hold, and raw-edge hems inspired by the 70s rag-top bodybuilding era, when lifters used scissors and instinct to create their own fit.

This isn’t one of those “fast-fashion fitness” crops that make you look like you borrowed your girlfriend’s top. This is structure. Shape. Heritage. Made for lifters, not influencers.

Sometimes perfection starts with getting it wrong.

Details

100% Heavyweight Cotton
Box Fit, Cropped Length (balanced - not belly short)
Thick Rib Neck - re-engineered looser neckline while keeping its intentionally snug shape & hold
Raw-Edge Arms & Hem
Inspired by 70s Rag-Top Bodybuilding
Size up for more oversized drop shoulder fit

Washing Instructions:

Wash at 30 degrees without fabric softner
Turn inside out when washing & ironing
Do not tumble dry
Wash with similar colours

Sizing:

Model is Davain, 5ft9 / 79kg, wearing size Large in everything.

Box Tees

Blank - Box V2 Tee - White

G Gym - Box V2 Tee - Black & White